I'm introducing a new rule: From this point forward, people can only advertise any change from normal for six months, after which they will have to draw upon something else to gain business. I'm saying this because yesterday I bought a 3 Musketeers bar, and one end of the label advertised "45% less fat" in big red lettering. Now, I'm pretty sure they've been advertising that they have 45% less fat for about ten years now. Am I to believe that each time I see a 3 Musketeers bar there is 45% less fat in that one than the last one I saw? Has the amount of fat in a 3 Musketeers bar been steadily decreasing* for the past decade? No! It's time for them to come up with something new. If they can't do that, then maybe their product isn't all that great and they should take it off the market.
This rule applies to all the bars/restaurants in the Las Vegas area as well. You see, around here you'll see banners that read "Voted Best of Las Vegas" almost everywhere you go. Any businesses that have received the "award" place a banner somewhere to advertise that fact. However, there is never any mention of the year in which the "award" was given. Moreover, if you pay attention, almost every single bar and restaurant has such a banner. How is that possible? Is every business in town the best? I'm certain that some of them could only have received the award a decade or so ago**, like maybe when they were brand new, or when there were no competitors. At all. Yet here they still are, trying to capitalize on their one brief moment of glory. I'm sorry, but if you haven't been able to regain the title of "Best in Las Vegas" for the past ten years, you no longer get to advertise that you were voted "Best in Las Vegas." Period.
This new rule is effective immediately. Those who are found in non-compliance will be forced to pay a fine of $1000, which can be deposited directly into my bank account. Thank you in advance.
* like some kind of fatty half-life?
** or maybe even before there was a city here.
1 comment:
it was like the jazz musician Brian Culbertson who performed in Salt Lake the other night...the program said he was voted best jazz pianist in 1999...I mean, that was last century...why keep holding onto it now? Psychointern
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